A while back I talked about the value of live seminars and workshops.
While I still prefer in-person events, there is tremendous value in webinars if you do them right.
The biggest advantage of a webinar is their reach. Never offer a webinar only one time – if your webinar tool does not allow you to record and manage your recorded webinar, you need to find a tool that does. I recommend and use GoToWebinar for this very reason. It has a very easy interface for sharing a recorded webinar, gives you great insight into who watched, when they watched, how many times they watched and how interested they were.
Here’s a bit more on the value of webinars: The Value of Webinars for the Modern Marketer