Start your planning process by thinking about your customer base. Who are they? What motivates them? And how can you reach them effectively? Go beyond the sending basics and look for opportunities to target messages to different groups of people on your list. By targeting a smaller group of customers, your message is more personal and therefore, customers are more likely to engage.
By segmenting your lists you should see open rates and engagement improve. Who can argue with that?
Constant Contact’s unique and powerful tools handle your blast emails, your social network marketing and more, all in one tool, leaving you time to do what you do best – run your business! Contact us for advice or start a free trial of Constant Contact here!