Category Archives: Internet Marketing Management
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Online Marketing Must-Haves
In our small business, my family was always looking for new ways to use materials - either to stretch their value or to create a solution where a standard one was not available. In addition, my very handy father and brother created fixtures, storage and display solutions that other businesses like ours envied. We had many custom displays designed to show the books exactly how we wanted to (without damaging them, which was a problem with manufactured solutions), and most were on casters so my mother and I could easily move them. I applied the same approach to my work in market
Online Presence & Branding project
A client was subscribing to a communications package that offered a simple website tool. She wanted to use it to create a basic, brochure site for her company listing her "vitals" - location, contact information, what they do, etc. We set up the site using the available tool. It wasn't terribly flexible but we were able to incorporate all of her branding and colors. In addition, I cleaned and matched other online listings (social media, Google, Manta, etc.) and added a link to the new website in all locations.
Website Redesign project
A client had several websites created using several different tools and wanted them all merged into one. The website required a secure portal and unique URL’s for easy access to separate sections of the site. It was a very complicated process, but I was able to migrate all of their websites into one Joomla site with a secure portal with several levels of access. Prior to migration I cleaned all of the site content to remove old and redundant information, updated graphics and created a relationship with Happy Dog Web Productions for ongoing Joomla hosting, support and service. Do you
CRM Implementation project
I worked with a company who was looking for a new CRM solution to manage their sales and services operations. I researched and presented several options to them, they selected Microsoft Dynamics CRM as an addition to Office 365. After mapping their processes and incorporating best practices, I implemented their system, cleaned and imported all of their data and trained everyone. I stayed on until it appeared they had everything under control. During this time I created training videos for any new hires and moved their reseller of record to PowerObjects so they could make use of their ong