Category Archives: Content Development
This blog post, Benefits of Email Marketing for Small Businesses(With Real Examples), from Constant Contact offers a long list of useful tips for your email marketing campaigns. It also offers statistics proving that email marketing is still a good investment!In my own experience as a small business owner, I found I had the most success when my email campaigns were consistent* and provided value. If you only sell products or services in your emails, people will stop interacting - and may even unsubscribe.Make sure your messages are something your customer will want to open. Make your branding
We've been really busy so we're "cheating" and resharing a blog post from our friends at Constant Contact. This is one of the many blog techniques we use to keep on a good blogging schedule - if you want to hear about it and other ideas, we should talk. In this issue, we also talk about how we had a "duh" moment recently that made us reassess our business name.
I have several clients who are bloggers in addition to offering client services, but have a very hard time coming up with fresh content on a regular basis. I helped one such client by scouring his past blogs and refreshing them for reuse. I first evaluated the website traffic and stats to see where people were spending the most time. The activity showed the blog was not getting the traffic it should. That meant the great material he had written over the years was read only once, the day it was published. The fact that he is a provider of business services means that he has a "certain s