Category: GoToWebinar

A while back I talked about the value of live seminars and workshops.

While I still prefer in-person events, there is tremendous value in webinars if you do them right.

The biggest advantage of a webinar is their reach. Never offer a webinar only one time – if your webinar tool does not allow you to record and manage your recorded webinar, you need to find a tool that does. I recommend and use GoToWebinar for this very reason. It has a very easy interface for sharing a recorded webinar,  gives you great insight into who watched, when they watched, how many times they watched and how interested they were.

Here’s a bit more on the value of webinars: The Value of Webinars for the Modern Marketer

I like webinars for conveying new information or training, but I really LOVE workshops and seminars. In some ways they seem “retro”, like receiving paper mail.

When participants take time out of their busy day to physically appear at a location for the purpose of learning some new skill, experience a new product or to network, you know they are really interested in what you have to share. Take a minute to read this author’s experience: Why Seminars Still Work