When articles start with "5 tips" or "3 ideas", etc. my interest is piqued. Who doesn't like a short list of ideas? This April blog post from Constant Contact (link at the button below) is one of those - the title of a "7 Step Guide" caught my eye. After reading this post I can't say I disagree with any of the seven, but as a small business owner who was the marketer as well as most of the other functions (HR, A/P, A/R, sales, etc.), I always found I was always running behind on getting the newsletter out on a regular schedule. So while it is eluded to throughout this article, I would stre
If you've visited my website you know I'm big into email marketing. I work with a lot of people who are trying to use email as their primary advertising and marketing tool, and in many cases they are doing a great job. And then there's everyone else. And that's where I come in! If you are expecting your email advertising to create sales or some kind of response from the recipient, you need to spend time planning your content in advance. This article outlines four things you should consider when creating your email campaigns How to Write Email Copy that Converts . These tips aren't
Your email subscription list is incredibly valuable and needs to be protected. To make sure your subscribers are engaged, keep these pointers in mind whenever you send an email: Timing Content Value Frequency Email marketing is one of the oldest forms of digital marketing. It’s also the type of marketing most used and abused by marketers. Sending too many emails—or emails that don’t matter to your customers—will decrease your subscription list faster that you can hit the “Junk” button. Read More
Direct Correlation between Email Campaign Effectiveness and Number of Images and Text Lines Featured
Constant Contact Data Reveals Direct Correlation between Email Campaign Effectiveness and Number of Images and Text Lines Featured. Analysis of over 2.1 million small business emails also finds differences between industries. Read More: Constant Contact Data Reveals Direct Correlation between Email Campaign Effectiveness and Number of Images and Text Lines Featured
Email click-through rates are one of the most valuable pieces of data when it comes to measuring the effectiveness of your email campaign. While open rates tell you how many people are seeing your email in the inbox and deciding to open, your click-through rate tells you how many of those people are acting on the content you send out. Read more, with charts: New Data: How the Amount of Text and Images Impact Email Click-Through Rates
Create Images from Scratch - New Functionality Added! Go beyond our image editing tools and create original artwork right from your Constant Contact account with the addition of Artworktool. You can select from four different image sizes optimized for logo, header, hero or article. Customize Images - New Functionality Added! Get additional editing features such as: overlays, stickers, adjustable vignettes, brushes, red-eye removal, adding text and more. Try Constant Contact, or ask us for a tour!
Whether you’re looking to increase revenue through an online promotion, promote an event, increase your social media presence, or just stay in touch with your audience, email marketing is an effective tool that will power your business’s growth. We can coach you through getting set up, help you get your first campaign out, or handle it all for you. Three tips in less than three minutes: Download our tips for Designing the Perfect Mobile-Ready Email (.pdf) Try Constant Contact, or ask us for a tour! Constant Contact News For Email Marketing you can trust.