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This blog post, Benefits of Email Marketing for Small Businesses(With Real Examples), from Constant Contact offers a long list of useful tips for your email marketing campaigns. It also offers statistics proving that email marketing is still a good investment!In my own experience as a small business owner, I found I had the most success when my email campaigns were consistent* and provided value. If you only sell products or services in your emails, people will stop interacting - and may even unsubscribe.Make sure your messages are something your customer will want to open. Make your branding
In our small business, my family was always looking for new ways to use materials - either to stretch their value or to create a solution where a standard one was not available. In addition, my very handy father and brother created fixtures, storage and display solutions that other businesses like ours envied. We had many custom displays designed to show the books exactly how we wanted to (without damaging them, which was a problem with manufactured solutions), and most were on casters so my mother and I could easily move them. I applied the same approach to my work in market
We've been really busy so we're "cheating" and resharing a blog post from our friends at Constant Contact. This is one of the many blog techniques we use to keep on a good blogging schedule - if you want to hear about it and other ideas, we should talk. In this issue, we also talk about how we had a "duh" moment recently that made us reassess our business name.
If your emails use legacy templates, you are missing out on great features. In this issue of our tips newsletter, we talk about how you should leave your legacy template behind to make the best use of the latest features - whether you use Constant Contact or another tool. Here's a not-so-well-kept secret: while we're Constant Contact Certified, we working with MANY other email/marketing tools including MailChimp, HubSpot and more.
It happens all the time - I step in to help a business owner with their email campaign and learn they are making use of about 2% of the functionality Constant Contact offers. It's hard to stay up on the latest, even in my role as someone who uses it every day - there are always new features being introduced. Yesterday it was a business owner who had someone make a custom template for them when they first started using CC years ago. It was giving them problems so they asked me to step in and do it for them - using the ancient custom template. Since I'm Constant Contact certified, they though
I consider myself lucky these days because I only have to keep my own work "plate" full, but in my past I did have staff and contractors that relied on me to keep them busy. In those days I was very busy feeding the pipeline, so when I saw this great resource from Constant Contact I thought I should share. It's also helpful for those individual entrepreneurs like me - we still have a pipeline, it just may not be as big. I appreciate the calendar in this piece. While it is really one of those "duh" marketing opportunities, we often are so busy preparing for a key event or recovering after
Here's a great deal on the best email and social share tool on the market! Take 30% off of Constant Contact for 3 months using promo code WINTER18 at checkout. If you need help creating an effective plan to quickly make use of all that Constant Contact has to offer, contact us! We would love to help you get off to a great start.
Is email marketing right for you? Constant Contact, a leader in email marketing, talked to hundreds of small business owners from a variety of industries - from restaurants to financial planners! From those conversations they assembled 31 reasons why email marketing works. Visit this link and scroll through their feedback! But can it really work for you? Many small business owners are already using email marketing—and are writing their own success stories. Take a closer look at email marketing, and you'll discover tips to: Boost Sales and bring in customers on a slow day
It's important that your email marketing campaigns look great and deliver results. As a Constant Contact Solution Provider, our marketing services will save you time and worry. We're your experts—let us do the work for you! Build a customized marketing plan based on your goals Post, tweet and share your email campaigns on social media Manage, segment and grow your contacts list Track, analyze and adapt campaigns based on results metrics Create emails that reach your audience wherever they are Learn what your customers want Leave your email marketing to us! Contact
Tip #1 - don't think of it as an email "Blast"! As a Constant Contact Solution Provider, I think email blast is a dirty word. Your readers aren't all the same so it's important to be sure all your email campaigns have a focused, personal message. Start by segmenting your lists into smaller groups based on their interest or contact type. Segmenting has other advantages as well, we will discuss this in a later blog. Read these 5 Tips for Your Next Email Blast for tips that will help make sure your next campaign is relevant, valuable, and important to your customers. When
Are you wondering if email marketing is for you? Does it still have impact? Have you considered these facts? Email marketing returns $40 for every $1 spent. 91% of US adults like to stay in touch with companies they do business with. If you're already using email marketing, this isn't news. Here are five common email marketing misconceptions: All email is spam People don’t like reading emails People can’t unsubscribe You need special expertise or training Email isn’t as effective as social media Read this article to clear up these misconceptions: 5 Email Marketing Mis
Running a discount during the holiday season is a great way to draw customers into your store and boost sales during this busy time of year, but it’s not the only way to offer something of value to your customers. If you want to run a successful holiday promotion, without discounting your product, consider one of these ideas: Free gift wrapping - There are a lot of folks out there who absolutely despise gift wrapping! Some have a natural touch for it, while others just can’t seem to figure it out. Free gift wrapping is a really nice gesture that will make your customers’ lives a li
A while back I talked about the value of live seminars and workshops. While I still prefer in-person events, there is tremendous value in webinars if you do them right. The biggest advantage of a webinar is their reach. Never offer a webinar only one time - if your webinar tool does not allow you to record and manage your recorded webinar, you need to find a tool that does. I recommend and use GoToWebinar for this very reason. It has a very easy interface for sharing a recorded webinar, gives you great insight into who watched, when they watched, how many times they watched and how int
I like webinars for conveying new information or training, but I really LOVE workshops and seminars. In some ways they seem "retro", like receiving paper mail. When participants take time out of their busy day to physically appear at a location for the purpose of learning some new skill, experience a new product or to network, you know they are really interested in what you have to share. Take a minute to read this author's experience: Why Seminars Still Work
Enjoy a best-in-class experience along with your attendees. With GoToWebinar mobile apps, it's now easy to take a pulse on your audience's engagement and see what they see. Sign in with your GoToWebinar account today and see why their new mobile apps are the perfect companion for your upcoming webinars: See what resonates most. Get instant feedback every time your attendees tap the heart icon. Monitor real-time attentiveness. View a graph of audience attentiveness on a scale of 1-100. Enable social sharing. Attendees can share their favorite moments and promote your webinar in the
GoToMeeting has been selected as the winner for “Best Productivity App” in the 2016 Appy Awards, which recognize creativity and excellence in app design! The GoToMeeting App allows users to host and join a meeting from their smartphone or tablet. Schedule forthcoming meetings, start a meeting instantly and enjoy the integrated audio, video and screen sharing that allows everyone to work together for increased productively, no matter where they are. What is the GoToMeeting App? No computer? No problem. With GoToMeeting on your smartphone or tablet, you can start a meeting or join a m
Free GoToMeeting mobile apps make it possible for people to attend meetings on the go from their iPad, iPhone or Android device. After a quick download from the App Store or Google Play, attendees can easily join meetings and view presentations wherever they can use their phone or tablet. GoToMeeting organizers can initiate meetings from iPhones and iPad users can present content and share face-to-face video! GoToMeeting app features: Attend GoToMeeting sessions from anywhere. View presentations, mockups and reports – anything the presenter shares on-screen. Connect to audio t
During GoToMeeting sessions, meeting participants can share up to 6 high-resolution video conferencing streams while viewing the presenter's screen. A resizable viewer and customizable layouts allow you to adapt to numerous monitor and projection configurations. HDFaces is included with GoToMeeting at no additional cost. All you need is an Internet connection and a webcam to begin enjoying a face-to-face experience! Share or Stop Webcams from the Control Panel You and your attendees can share webcams in any of the following ways: Click the webcam icon on the Grab Tab. Click the Sha
GoToMeeting customers can enhance their online meeting experience by adding Integrated Toll-Free Audio Service to their GoToMeeting sessions. You do not need to add this service to use GoToMeeting, however if you want to offer a toll-free service to your clients, this is a very nice solution to consider. Flat-rate toll-free packages purchased from Citrix Online Audio make it fast and easy to provide attendees with a toll-free conference call number. Capabilities Lets you set up the meeting and the toll-free call in one click. Enables seamless recording, without any additional sof
GoToMeeting: Is the easiest-to-use collaboration product on the market. Enables face-to-face group video conferencing in high definition. Provides users on any Internet connection the best experience available today. Supports mobility by allowing people to attend meetings on their Android devices and host meetings iPad or iPhone. Helps companies achieve a significant return on investment—getting more great features (including HDFaces video!) for one flat fee. Includes administrative capabilities that make it easy to manage. Outshines its competitors by combining practi
The updated product is much more intuitive and incorporates more drag-and-drop functionality. It's now easier than ever to: Dynamically re-size columns Wrap text around images Create an email from a PDF Create columns with intuitive drag-and-drop editing Insert personalized contact fields Edit your social buttons Fix your spacing Insert links to a PDF document In addition, there are significant changes to contact management, image production/editing, reporting and more. Constant Contact is beginning to roll out its updated Toolkit to current customers in ear
Merge Lists Ideal for customers with large lists, a new function of Constant Contact allows you to combine segmented lists so you can get relevant info into the right inboxes. Import with vCard and Other Apps Now you can easily import your contacts directly from Apple Address Book, Quickbooks, Gmail, Outlook, Salesforce, and more. Text to Join Set up Text to Join in your Constant Contact account and start gathering new contacts! Use the information in this post to try it out. Try Constant Contact, or ask us for a tour! Constant Contact News For Email Marketing you ca
We understand that great marketing starts with knowing your audience and discovering what they like most about your business. We’ll build you an interactive online survey or poll that delivers meaningful results–and this feedback will allow us to create effective marketing campaigns around what your audience really wants. This tool can be used as an online form as well - ask us how you can "think outside of the checkbox" when using Constant Contact survey and polling! Constant Contact News For Email Marketing you can trust.
Let us manage all of the details for your next event. We’ll create a professionally-designed landing page complete with all of your branding and event details, manage your registration, and collect all of your payments through one seamless experience for your customers. You can focus on making the event experience a great one, we’ll handle the rest. Non-profits will be happy to learn you can request donations at the time of registration; everyone will be happy to learn you can add product sales and promotion to the check-out process! Try Constant Contact, or ask us for a tour! Const
Drive sales and revenue for your business by creating an online coupon that is trackable, redeemable, and shareable. We’ll develop a strategy for promoting it through email, social media marketing, and your website. Try Constant Contact, or ask us for a tour! Constant Contact News For Email Marketing you can trust.
Grow your fan base and create social word of mouth with a Facebook Fan Promotion. By running an online sweepstakes, coupon, or providing a piece of downloadable content on your Facebook page, we can help you grow your audience and keep them interested in your business. See how you can Go Beyond the Inbox in this short video: Try Constant Contact, or ask us for a tour! Constant Contact News For Email Marketing you can trust.
The popular Citrix family of products are now available from The Bookworm Virtual Assistant Services! We would love to take you on a tour of these products so you can see for yourself how they will enable you and your business or non-profit work smarter, not harder. Contact us by email at firstname.lastname@example.org and request a demonstration or more information. Contact us for more information on any of these products or product categories, and look for more detail on each of these products in days to come! Collaboration Tools GoToMeeting GoToWebinar GoToTraining Podio Aud
The Bookworm is a Certified member of the Constant Contact Solution Provider Program, with over 20 years experience working with the Constant Contact Toolkit. You may think of Constant Contact as the leader in Email Marketing but they have become so much more than that. From social media marketing to tools that allow you to collect online payments and registrations, they are the source for online marketing tools designed to be a one-stop shop for small business owners. Constant Contact makes it easy for you to grow your business. What’s even better is that they have packaged their prod