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Growing your email list is important.

People like to receive promotional emails from companies they do business with, and email drives new customer acquisition and purchases. Plus, you own your list and are able to contact customers and prospects on your terms. Take 2.5 minutes to watch this video and learn how to build your contact list.

Ready to get serious about building your email list? Have a look at Constant Contact’s helpful sign-up tools. Options include traditional website forms, sign up forms exclusively for WordPress and Facebook users, pop-up forms, sign up forms as Landing Pages. and Text to sign up!

Create an email that looks great on mobile

Almost 90% of people currently check their email on a mobile device. It’s more important than ever to choose the right email template. Constant Contact offers a large number of beautiful email templates that reflect your branding – while looking great on mobile!

Learn how 10 small businesses and nonprofits are using these templates and email marketing to succeed. You’re sure to get some ideas of your own and learn to create stunning emails that get results.

Increased Foot Traffic A single email drove 400 customers to the Wine Station for an event on a day that usually sees about 40 customers.

Big Marketing Savings Reelworks Teen Filmmaking switched from direct mail to email marketing with Constant Contact and realized a savings of $18,000 a year!

Need help putting these tips to use? We can provide you with a wide range of marketing services. Get in touch to find out how we can take your marketing to the next level.

Try a free trial of Constant Contact!

Reusing Existing Material

I have several clients who are bloggers in addition to offering client services, but have a very hard time coming up with fresh content on a regular basis. I helped one such client by scouring his past blogs and refreshing them for reuse.

I first evaluated the website traffic and stats to see where people were spending the most time. The activity showed the blog was not getting the traffic it should. That meant the great material he had written over the years was read only once, the day it was published.

The fact that he is a provider of business services means that he has a “certain set of skills” that he blogs about, and are important points to continue to reiterate to his clients and prospects. I used a list of those services and sub-categories of those services to create a framework for organizing the content he had already created. I looked for “holes” and gave him an assignment to fill them with new content.

Then I took the existing material, refreshed it, and created a posting schedule. Voila! We had several months worth of regular blogs!

WordPress Salient theme

I recently completed a website transition to WordPress using the Salient theme from ThemeNectar. What a great theme! There are a few tweaks to make and we are testing some of the advanced functionality and integrations, but so far, so good. Take a look.

Segment your lists for greater open rates

Here’s a tip for a marketing plan that works for you – without taking all of your time: Segment your mailing list.

Start your planning process by thinking about your customer base. Who are they? What motivates them? And how can you reach them effectively? Go beyond the sending basics and look for opportunities to target messages to different groups of people on your list. By targeting a smaller group of customers, your message is more personal and therefore, customers are more likely to engage.

By segmenting your lists you should see open rates and engagement improve. Who can argue with that?

Constant Contact’s unique and powerful tools handle your blast emails, your social network marketing and more, all in one tool, leaving you time to do what you do best – run your business! Contact us for advice or start a free trial of Constant Contact here!

Your email campaigns need to look good and deliver results

It’s important that your email marketing campaigns look great and deliver results. As a Constant Contact Solution Provider, our marketing services will save you time and worry. We’re your experts—let us do the work for you!

Build a customized marketing plan based on your goals

Post, tweet and share your email campaigns on social media

Manage, segment and grow your contacts list

Track, analyze and adapt campaigns based on results metrics

Create emails that reach your audience wherever they are

Learn what your customers want

Leave your email marketing to us! Contact us today.

5 Great Tips for Your Next Email Blast

Tip #1 – don’t think of it as an email “Blast”!

As a Constant Contact Solution Provider, I think email blast is a dirty word.

Your readers aren’t all the same so it’s important to be sure all your email campaigns have a focused, personal message. Start by segmenting your lists into smaller groups based on their interest or contact type.

Segmenting has other advantages as well, we will discuss this in a later blog.

Read these 5 Tips for Your Next Email Blast for tips that will help make sure your next campaign is relevant, valuable, and important to your customers.

When you’re ready to start (or upgrade) your email marketing, contact us for assistance and advice or go it alone – either way, use this free trial of Constant Contact!

Have doubts about using email? Let us clear them up.

Are you wondering if email marketing is for you? Does it still have impact? Have you considered these facts?

Email marketing returns $40 for every $1 spent.

91% of US adults like to stay in touch with companies they do business with.

If you’re already using email marketing, this isn’t news. Here are five common email marketing misconceptions:

All email is spam

People don’t like reading emails

People can’t unsubscribe

You need special expertise or training

Email isn’t as effective as social media

Read this article to clear up these misconceptions: 5 Email Marketing Misconceptions that Could Be Holding You Back and learn how including email marketing in your process can work for you!

Thinking of adding email to your 2018 marketing plan?

Is email marketing right for you? Constant Contact, a leader in email marketing, talked to hundreds of small business owners from a variety of industries – from restaurants to financial planners!

From those conversations they assembled 31 reasons why email marketing works.

Visit this link and scroll through their feedback!

But can it really work for you?

Many small business owners are already using email marketing—and are writing their own success stories. Take a closer look at email marketing, and you’ll discover tips to:

Boost Sales and bring in customers on a slow day
Save Time by making your marketing more efficient
Improve brand awareness and get people talking

Email marketing has been proven to be 40% more effective than the combination of Facebook & Twitter advertising.

If you’re ready to start, or just want to try it out, contact us for advice or use this link for a free trial of Constant Contact.

Add Value without Discounting

Running a discount during the holiday season is a great way to draw customers into your store and boost sales during this busy time of year, but it’s not the only way to offer something of value to your customers.

If you want to run a successful holiday promotion, without discounting your product, consider one of these ideas:

Free gift wrapping – There are a lot of folks out there who absolutely despise gift wrapping! Some have a natural touch for it, while others just can’t seem to figure it out. Free gift wrapping is a really nice gesture that will make your customers’ lives a little bit easier during this crazy time of year.

Tips and tricks – Product, service, or industry-related tips and tricks are quick, digestible pieces of information that your customers will l love. If you are a service business like a spa, you could offer relaxation tips that will help your customers get through all the holiday stress. This is a great way to showcase your services too. These work really well on Facebook or Twitter, and can also make a nice addition to any holiday emails you send out.

Guides – You are an expert in your field, so why not share what you know with your customers? The best gift really is the gift of knowledge! Create an educational guide that teaches your customers about your product, service, or industry, and post it on Facebook or send it out in an email. If you are a retail business, you could create a shopping guide that helps customers navigate the hectic holiday season.

Free shipping – More and more people are shopping online these days because they just don’t have time to make a trip to the store, especially during the holidays. Make your ecommerce emails stand out by offering an incentive like free shipping to make your customers’ last-minute purchases that much easier.

Holiday contest – Run a holiday contest to get customers excited about the prize you plan to give away. Your free gift could be as small as a branded holiday ornament or as big as a gift basket. Offer what makes sense for you. Promote your contest on Facebook to boost engagement and fans. You can run a Facebook Ad to get your contest in front of an even larger audience.

Checklist – Create a helpful checklist that customers can have on hand during the busy holiday season. Your checklist could help customers prepare for holiday shopping so that they go into the process focused. Don’t be afraid to have fun with this one too! If you are a restaurant owner, include stopping at your restaurant to refuel as part of your checklist.

Holiday recipes – Give your customers a special holiday recipe to add value without offering a discount. If you are a restaurant owner, this is perfect for you because you probably already have so many tasty recipes on hand. Put your own twist on the recipe or add in a secret ingredient to really make it unique. The best part about offering a holiday recipe is that it takes little to no time and effort to create.

Use email marketing on a consistent basis to get your services in front of your customers – Constant Contact’s unique and powerful tools handle your blast emails, your social network marketing and more, all in one tool, leaving you time to do what you do best – run your business! Contact me to get started, or just start your free trial of Constant Contact today.