Tip #1 – don’t think of it as an email “Blast”!
As a Constant Contact Solution Provider, I think email blast is a dirty word.
Your readers aren’t all the same so it’s important to be sure all your email campaigns have a focused, personal message. Start by segmenting your lists into smaller groups based on their interest or contact type.
Segmenting has other advantages as well, we will discuss this in a later blog.
Read these 5 Tips for Your Next Email Blast for tips that will help make sure your next campaign is relevant, valuable, and important to your customers.