Segment your lists for greater open rates

Segment your lists for greater open rates

Business Management
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Here’s a tip for a marketing plan that works for you – without taking all of your time:   Segment your mailing list.

Start your planning process by thinking about your customer base. Who are they? What motivates them? And how can you reach them effectively? Go beyond the sending basics and look for opportunities to target messages to different groups of people on your list. By targeting a smaller group of customers, your message is more personal and therefore, customers are more likely to engage.

By segmenting your lists you should see open rates and engagement improve. Who can argue with that?

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