Program Promotion

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A local non-profit wanted to promote their Humane Education program to local schools, but they needed to update their advertising materials.

I created a trifold flyer as they requested. It was very popular as a printed, hard copy flyer to insert in mailers and hand out in person to prospects. But as an attachment in an email it was not as attractive – most people don’t print an attachment and then fold it appropriately, so it didn’t represent very well.

I suggested we reformat the trifold into a one page flyer for use as an email attachment.