6 Ways to Improve Your Local Online Presence (and why you should)

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My husband asked if I wanted to go to a restaurant down the road from us that offers a very unique menu, and it changes seasonally. We go there a lot for brunch and that menu is generally predictable, but we don’t often go for dinner. They also have daily specials including delicious soup, so I was curious to learn that day’s special, or at a minimum, the current season’s dinner menu items. As little as five years ago I may have pulled out the phone book and called them, or just taken my chances. But it’s 2017 so I pulled out my phone and looked them up. I didn’t find the daily special, but I did find the seasonal menu.

If you are like most small businesses, most of your customers are nearby. But even if you’re just around the corner, your customers and prospects are still going to use their tablet, phone or computer to check you out before they contact you.  And for those that don’t know you exist (yet), you will want your listing to appear right up there with the company three states away that might do the same thing as you.

This article has tips for creating that visibility  6 Reasons You Need to Verify Your Business Listings Right Now.

And if you’re still confused, I can help!  And by the way, dinner was delicious!

 

Why Seminars Still Work

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I like webinars for conveying new information or training, but I really LOVE workshops and seminars. In some ways they seem “retro”, like receiving paper mail.

When participants take time out of their busy day to physically appear at a location for the purpose of learning some new skill, experience a new product or to network, you know they are really interested in what you have to share. Take a minute to read this author’s experience: Why Seminars Still Work

4 Tips for Your Next Email Blast

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If you’ve visited my website you know I’m big into email marketing. I work with a lot of people who are trying to use email as their primary advertising and marketing tool, and in many cases they are doing a great job.

And then there’s everyone else. And that’s where I come in! If you are expecting your email advertising to create sales or some kind of response from the recipient, you need to spend time planning your content in advance.

This article outlines four things you should consider when creating your email campaigns How to Write Email Copy that Converts .

These tips aren’t the end of the story, but they will get you started.

Print and Online Ads

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More work for my favorite non-profit!

They wanted to advertise their Kitten Stress Reliever program, where volunteers would bring an assortment of adoptable kittens to your workplace for a Kitten Break. I came up with this series of ads:

 

 

 

 

 


 

 

 

 

 

 


 

 

 

 

 

 


 

 

 

 

 

 

 

 


Video Tools

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I’m always learning about new (or at least new to me!) tools for creating video.

Here I am playing with the Corel FastFlick tool that came with the purchase of a different Corel product. This shows the fun we have trying to take “family photos” each Christmas.

Program Promotion

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A local non-profit wanted to promote their Humane Education program to local schools, but they needed to update their advertising materials.

I created a trifold flyer as they requested. It was very popular as a printed, hard copy flyer to insert in mailers and hand out in person to prospects. But as an attachment in an email it was not as attractive – most people don’t print an attachment and then fold it appropriately, so it didn’t represent very well.

I suggested we reformat the trifold into a one page flyer for use as an email attachment.

E-Commerce Management project

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A client had an existing e-commerce solution that needed updating, including adding new products.

I entered products from printed catalogs, scanned artwork from provided images or collected them from sites provided by the vendor, and edited the images to fit the parameters allowed by the e-commerce tool.

Online Presence & Branding project

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A client was subscribing to a communications package that offered a simple website tool. She wanted to use it to create a basic, brochure site for her company listing her “vitals” – location, contact information, what they do, etc.

We set up the site using the available tool. It wasn’t terribly flexible but we were able to incorporate all of her branding and colors. In addition, I cleaned and matched other online listings (social media, Google, Manta, etc.) and added a link to the new website in all locations.