If you’ve visited my website you know I’m big into email marketing. I work with a lot of people who are trying to use email as their primary advertising and marketing tool, and in many cases they are doing a great job.
And then there’s everyone else. And that’s where I come in! If you are expecting your email advertising to create sales or some kind of response from the recipient, you need to spend time planning your content in advance.
This article outlines four things you should consider when creating your email campaigns How to Write Email Copy that Converts .
These tips aren’t the end of the story, but they will get you started.