If you can’t tell me what you do in 15 seconds, I’m not buying, I’m not investing, and I’m not interested. Building a message map can help you pitch anything (a product, service, company, or idea) in as little as 15 seconds. A message map is the visual display of your idea on one page. It is a powerful tool that should be a part of your communication arsenal.
Here is the three-step process to using a message map to build a winning pitch. For this exercise you will need a notepad, word document, PowerPoint slide, or whiteboard.
Step One. Create a Twitter-friendly headline. Ask yourself, “What is the single most important thing I want my listener to know about my [product, service, brand, idea].” Draw a circle at the top of the message and insert the headline. Make sure your headline fits in a Twitter post – no more than 140 characters. If you cannot explain your product or idea in 140 characters or less, go back to the drawing board.