Meet Edgar

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I love this product, mostly because my neighbor has a big orange fluffy cat named Edgar so I think of him every time I use it!

MeetEdgar is a social media management tool that I used with a client. There are other great tools out there, but for this situation MeetEdgar was perfect. It allows you to create a library of social posts and put it on a schedule.

**I recently learned of another tool that is similar to MeetEdgar at a lower price per month. While I don’t have a client using it yet, I plan to test it out and see if I like it the same or better. **

Face it, social media posts need to be seen more than once, and tracking what you send on what channel when can be really, really confusing.  Especially when you have more than one person involved.

First I looked at the material she already had. reorganized the categories based on what she wanted, filtered for seasonal content and content that should only run one time a year (or once and never again), confirmed all of that was clean and then made recommendations for categories where we needed new content.

Then we scheduled it all, making tweaks at month end. That’s it.

Newsletter project

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While working on a different project for a client I noticed they were producing a regular newsletter in a terribly inefficient manner. Each issue was taking weeks to prepare and mail and the design and results were not reflecting the time and energy they were putting into it.

I suggested they let me take over one issue and after that I was given the job of managing their newsletter.

In addition to the print issue I set up a process for cross-posting newsletter content to their blog, website and social media. After a few issues I was able to train them to do it themselves.

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