Content Management – The Bookworm

I have several clients who are bloggers in addition to offering client services, but have a very hard time coming up with fresh content on a regular basis. I helped one such client by scouring his past blogs and refreshing them for reuse.

I first evaluated the website traffic and stats to see where people were spending the most time. The activity showed the blog was not getting the traffic it should. That meant the great material he had written over the years was read only once, the day it was published.

The fact that he is a provider of business services means that he has a “certain set of skills” that he blogs about, and are important points to continue to reiterate to his clients and prospects. I used a list of those services and sub-categories of those services to create a framework for organizing the content he had already created. I looked for “holes” and gave him an assignment to fill them with new content.

Then I took the existing material, refreshed it, and created a posting schedule. Voila! We had several months worth of regular blogs!

I love this product, mostly because my neighbor has a big orange fluffy cat named Edgar so I think of him every time I use it!

MeetEdgar is a social media management tool that I used with a client. There are other great tools out there, but for this situation MeetEdgar was perfect. It allows you to create a library of social posts and put it on a schedule.

**I recently learned of another tool that is similar to MeetEdgar at a lower price per month. While I don’t have a client using it yet, I plan to test it out and see if I like it the same or better. **

Face it, social media posts need to be seen more than once, and tracking what you send on what channel when can be really, really confusing. Especially when you have more than one person involved.

First I looked at the material she already had. reorganized the categories based on what she wanted, filtered for seasonal content and content that should only run one time a year (or once and never again), confirmed all of that was clean and then made recommendations for categories where we needed new content.

Then we scheduled it all, making tweaks at month end. That’s it.

Category: Content Management

Reusing Existing Material