Category Archives: Content Development
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Reusing Existing Material
I have several clients who are bloggers in addition to offering client services, but have a very hard time coming up with fresh content on a regular basis. I helped one such client by scouring his past blogs and refreshing them for reuse. I first evaluated the website traffic and stats to see where people were spending the most time. The activity showed the blog was not getting the traffic it should. That meant the great material he had written over the years was read only once, the day it was published. The fact that he is a provider of business services means that he has a "certain s
Print and Online Ads
More work for my favorite non-profit! They wanted to advertise their Kitten Stress Reliever program, where volunteers would bring an assortment of adoptable kittens to your workplace for a Kitten Break. I came up with this series of ads: