If you’ve visited my website you know I’m big into email marketing. I work with a lot of people who are trying to use email as their primary advertising and marketing tool, and in many cases they are doing a great job.
And then there’s everyone else. And that’s where I come in! If you are expecting your email advertising to create sales or some kind of response from the recipient, you need to spend time planning your content in advance.
This article outlines four things you should consider when creating your email campaigns How to Write Email Copy that Converts .
These tips aren’t the end of the story, but they will get you started.
Start 2017 off right when you take advantage of this terrific promotion from Constant Contact!
When you sign up with us as a new Constant Contact subscriber, you will receive a 30% discount for the first three months.
This special applies to Email and Email Plus subscriptions. The offer expires January 31, 2017
Monthly subscriptions are based on the size of your email address book. Further discounts are available if you pay for six months terms or annually; and for non-profit organizations.
Constant Contact Data Reveals Direct Correlation between Email Campaign Effectiveness and Number of Images and Text Lines Featured. Analysis of over 2.1 million small business emails also finds differences between industries.
Read More: Constant Contact Data Reveals Direct Correlation between Email Campaign Effectiveness and Number of Images and Text Lines Featured
The updated product is much more intuitive and incorporates more drag-and-drop functionality.
It’s now easier than ever to:
- Dynamically re-size columns
- Wrap text around images
- Create an email from a PDF
- Create columns with intuitive drag-and-drop editing
- Insert personalized contact fields
- Edit your social buttons
- Fix your spacing
- Insert links to a PDF document
In addition, there are significant changes to contact management, image production/editing, reporting and more.
Constant Contact is beginning to roll out its updated Toolkit to current customers in early July, 2016. New customers will start with the new functionality upon joining.
Get to know the new Constant Contact experience (.pdf)
Try Constant Contact, or ask us for a tour!
Create Images from Scratch – New Functionality Added!
Go beyond our image editing tools and create original artwork right from your Constant Contact account with the addition of Artworktool. You can select from four different image sizes optimized for logo, header, hero or article.
Customize Images – New Functionality Added!
Get additional editing features such as: overlays, stickers, adjustable vignettes, brushes, red-eye removal, adding text and more.
We understand that great marketing starts with knowing your audience and discovering what they like most about your business. We’ll build you an interactive online survey or poll that delivers meaningful results–and this feedback will allow us to create effective marketing campaigns around what your audience really wants.
This tool can be used as an online form as well – ask us how you can “think outside of the checkbox” when using Constant Contact survey and polling!