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It happened again.
It happens all the time - I step in to help a business owner with their email campaign and learn they are making use of about 2% of the functionality Constant Contact offers. It's hard to stay up on the latest, even in my role as someone who uses it every day - there are always new features being introduced. Yesterday it was a business owner who had someone make a custom template for them when they first started using CC years ago. It was giving them problems so they asked me to step in and do it for them - using the ancient custom template. Since I'm Constant Contact certified, they though
Physician, heal thyself!
I consider myself lucky these days because I only have to keep my own work "plate" full, but in my past I did have staff and contractors that relied on me to keep them busy. In those days I was very busy feeding the pipeline, so when I saw this great resource from Constant Contact I thought I should share. It's also helpful for those individual entrepreneurs like me - we still have a pipeline, it just may not be as big. I appreciate the calendar in this piece. While it is really one of those "duh" marketing opportunities, we often are so busy preparing for a key event or recovering after
Take charge of your own brand in 2019!
We can help you customize templates and materials to match your branding to let your personality shine through! Don't be like these folks!
Constant Contact 30% offer through December 31!
Here's a great deal on the best email and social share tool on the market! Take 30% off of Constant Contact for 3 months using promo code WINTER18 at checkout. If you need help creating an effective plan to quickly make use of all that Constant Contact has to offer, contact us! We would love to help you get off to a great start.
Thinking of adding email to your marketing plan?
Is email marketing right for you? Constant Contact, a leader in email marketing, talked to hundreds of small business owners from a variety of industries - from restaurants to financial planners! From those conversations they assembled 31 reasons why email marketing works. Visit this link and scroll through their feedback! But can it really work for you? Many small business owners are already using email marketing—and are writing their own success stories. Take a closer look at email marketing, and you'll discover tips to: Boost Sales and bring in customers on a slow day
Your email campaigns need to look good and deliver results
It's important that your email marketing campaigns look great and deliver results. As a Constant Contact Solution Provider, our marketing services will save you time and worry. We're your experts—let us do the work for you! Build a customized marketing plan based on your goals Post, tweet and share your email campaigns on social media Manage, segment and grow your contacts list Track, analyze and adapt campaigns based on results metrics Create emails that reach your audience wherever they are Learn what your customers want Leave your email marketing to us! Contact
5 Great Tips for Your Next Email Blast
Tip #1 - don't think of it as an email "Blast"! As a Constant Contact Solution Provider, I think email blast is a dirty word. Your readers aren't all the same so it's important to be sure all your email campaigns have a focused, personal message. Start by segmenting your lists into smaller groups based on their interest or contact type. Segmenting has other advantages as well, we will discuss this in a later blog. Read these 5 Tips for Your Next Email Blast for tips that will help make sure your next campaign is relevant, valuable, and important to your customers. When
Have doubts about using email? Let us clear them up.
Are you wondering if email marketing is for you? Does it still have impact? Have you considered these facts? Email marketing returns $40 for every $1 spent. 91% of US adults like to stay in touch with companies they do business with. If you're already using email marketing, this isn't news. Here are five common email marketing misconceptions: All email is spam People don’t like reading emails People can’t unsubscribe You need special expertise or training Email isn’t as effective as social media Read this article to clear up these misconceptions: 5 Email Marketing Mis
Add Value without Discounting
Running a discount during the holiday season is a great way to draw customers into your store and boost sales during this busy time of year, but it’s not the only way to offer something of value to your customers. If you want to run a successful holiday promotion, without discounting your product, consider one of these ideas: Free gift wrapping - There are a lot of folks out there who absolutely despise gift wrapping! Some have a natural touch for it, while others just can’t seem to figure it out. Free gift wrapping is a really nice gesture that will make your customers’ lives a li
The Value of Webinars
A while back I talked about the value of live seminars and workshops. While I still prefer in-person events, there is tremendous value in webinars if you do them right. The biggest advantage of a webinar is their reach. Never offer a webinar only one time - if your webinar tool does not allow you to record and manage your recorded webinar, you need to find a tool that does. I recommend and use GoToWebinar for this very reason. It has a very easy interface for sharing a recorded webinar, gives you great insight into who watched, when they watched, how many times they watched and how int
Why Seminars Still Work
I like webinars for conveying new information or training, but I really LOVE workshops and seminars. In some ways they seem "retro", like receiving paper mail. When participants take time out of their busy day to physically appear at a location for the purpose of learning some new skill, experience a new product or to network, you know they are really interested in what you have to share. Take a minute to read this author's experience: Why Seminars Still Work
4 Tips for Your Next Email Blast
If you've visited my website you know I'm big into email marketing. I work with a lot of people who are trying to use email as their primary advertising and marketing tool, and in many cases they are doing a great job. And then there's everyone else. And that's where I come in! If you are expecting your email advertising to create sales or some kind of response from the recipient, you need to spend time planning your content in advance. This article outlines four things you should consider when creating your email campaigns How to Write Email Copy that Converts . These tips aren't
3 Steps to Keep Customers Subscribed to Your Email List
Your email subscription list is incredibly valuable and needs to be protected. To make sure your subscribers are engaged, keep these pointers in mind whenever you send an email: Timing Content Value Frequency Email marketing is one of the oldest forms of digital marketing. It’s also the type of marketing most used and abused by marketers. Sending too many emails—or emails that don’t matter to your customers—will decrease your subscription list faster that you can hit the “Junk” button. Read More
Your perfect webinar companion
Enjoy a best-in-class experience along with your attendees. With GoToWebinar mobile apps, it's now easy to take a pulse on your audience's engagement and see what they see. Sign in with your GoToWebinar account today and see why their new mobile apps are the perfect companion for your upcoming webinars: See what resonates most. Get instant feedback every time your attendees tap the heart icon. Monitor real-time attentiveness. View a graph of audience attentiveness on a scale of 1-100. Enable social sharing. Attendees can share their favorite moments and promote your webinar in the
Direct Correlation between Email Campaign Effectiveness and Number of Images and Text Lines Featured
Constant Contact Data Reveals Direct Correlation between Email Campaign Effectiveness and Number of Images and Text Lines Featured. Analysis of over 2.1 million small business emails also finds differences between industries. Read More: Constant Contact Data Reveals Direct Correlation between Email Campaign Effectiveness and Number of Images and Text Lines Featured
New Data: How the Amount of Text and Images Impact Email Click-Through Rates
Email click-through rates are one of the most valuable pieces of data when it comes to measuring the effectiveness of your email campaign. While open rates tell you how many people are seeing your email in the inbox and deciding to open, your click-through rate tells you how many of those people are acting on the content you send out. Read more, with charts: New Data: How the Amount of Text and Images Impact Email Click-Through Rates
GoToMeeting App: Best Productivity App 2016, Appy Awards
GoToMeeting has been selected as the winner for “Best Productivity App” in the 2016 Appy Awards, which recognize creativity and excellence in app design! The GoToMeeting App allows users to host and join a meeting from their smartphone or tablet. Schedule forthcoming meetings, start a meeting instantly and enjoy the integrated audio, video and screen sharing that allows everyone to work together for increased productively, no matter where they are. What is the GoToMeeting App? No computer? No problem. With GoToMeeting on your smartphone or tablet, you can start a meeting or join a m
Mobile Capabilities
Free GoToMeeting mobile apps make it possible for people to attend meetings on the go from their iPad, iPhone or Android device. After a quick download from the App Store or Google Play, attendees can easily join meetings and view presentations wherever they can use their phone or tablet. GoToMeeting organizers can initiate meetings from iPhones and iPad users can present content and share face-to-face video! GoToMeeting app features: Attend GoToMeeting sessions from anywhere. View presentations, mockups and reports – anything the presenter shares on-screen. Connect to audio t
HDFaces Group Video Conferencing
During GoToMeeting sessions, meeting participants can share up to 6 high-resolution video conferencing streams while viewing the presenter's screen. A resizable viewer and customizable layouts allow you to adapt to numerous monitor and projection configurations. HDFaces is included with GoToMeeting at no additional cost. All you need is an Internet connection and a webcam to begin enjoying a face-to-face experience! Share or Stop Webcams from the Control Panel You and your attendees can share webcams in any of the following ways: Click the webcam icon on the Grab Tab. Click the Sha
Integrated Toll-Free Audio Service
GoToMeeting customers can enhance their online meeting experience by adding Integrated Toll-Free Audio Service to their GoToMeeting sessions. You do not need to add this service to use GoToMeeting, however if you want to offer a toll-free service to your clients, this is a very nice solution to consider. Flat-rate toll-free packages purchased from Citrix Online Audio make it fast and easy to provide attendees with a toll-free conference call number. Capabilities Lets you set up the meeting and the toll-free call in one click. Enables seamless recording, without any additional sof
Key Benefits of GoToMeeting
GoToMeeting: Is the easiest-to-use collaboration product on the market. Enables face-to-face group video conferencing in high definition. Provides users on any Internet connection the best experience available today. Supports mobility by allowing people to attend meetings on their Android devices and host meetings iPad or iPhone. Helps companies achieve a significant return on investment—getting more great features (including HDFaces video!) for one flat fee. Includes administrative capabilities that make it easy to manage. Outshines its competitors by combining practi
Constant Contact Makes Significant Update
The updated product is much more intuitive and incorporates more drag-and-drop functionality. It's now easier than ever to: Dynamically re-size columns Wrap text around images Create an email from a PDF Create columns with intuitive drag-and-drop editing Insert personalized contact fields Edit your social buttons Fix your spacing Insert links to a PDF document In addition, there are significant changes to contact management, image production/editing, reporting and more. Constant Contact is beginning to roll out its updated Toolkit to current customers in ear
Library – Managing Images and Documents
Create Images from Scratch - New Functionality Added! Go beyond our image editing tools and create original artwork right from your Constant Contact account with the addition of Artworktool. You can select from four different image sizes optimized for logo, header, hero or article. Customize Images - New Functionality Added! Get additional editing features such as: overlays, stickers, adjustable vignettes, brushes, red-eye removal, adding text and more. Try Constant Contact, or ask us for a tour!
Contacts and List Management
Merge Lists Ideal for customers with large lists, a new function of Constant Contact allows you to combine segmented lists so you can get relevant info into the right inboxes. Import with vCard and Other Apps Now you can easily import your contacts directly from Apple Address Book, Quickbooks, Gmail, Outlook, Salesforce, and more. Text to Join Set up Text to Join in your Constant Contact account and start gathering new contacts! Use the information in this post to try it out. Try Constant Contact, or ask us for a tour! Constant Contact News For Email Marketing you ca
Surveys
We understand that great marketing starts with knowing your audience and discovering what they like most about your business. We’ll build you an interactive online survey or poll that delivers meaningful results–and this feedback will allow us to create effective marketing campaigns around what your audience really wants. This tool can be used as an online form as well - ask us how you can "think outside of the checkbox" when using Constant Contact survey and polling! Constant Contact News For Email Marketing you can trust.
Event Management
Let us manage all of the details for your next event. We’ll create a professionally-designed landing page complete with all of your branding and event details, manage your registration, and collect all of your payments through one seamless experience for your customers. You can focus on making the event experience a great one, we’ll handle the rest. Non-profits will be happy to learn you can request donations at the time of registration; everyone will be happy to learn you can add product sales and promotion to the check-out process! Try Constant Contact, or ask us for a tour! Const
Special Offers & Promotions
Drive sales and revenue for your business by creating an online coupon that is trackable, redeemable, and shareable. We’ll develop a strategy for promoting it through email, social media marketing, and your website. Try Constant Contact, or ask us for a tour! Constant Contact News For Email Marketing you can trust.
Facebook Fan Promotions
Grow your fan base and create social word of mouth with a Facebook Fan Promotion. By running an online sweepstakes, coupon, or providing a piece of downloadable content on your Facebook page, we can help you grow your audience and keep them interested in your business. See how you can Go Beyond the Inbox in this short video: Try Constant Contact, or ask us for a tour! Constant Contact News For Email Marketing you can trust.
Newsletters and Announcements
Whether you’re looking to increase revenue through an online promotion, promote an event, increase your social media presence, or just stay in touch with your audience, email marketing is an effective tool that will power your business’s growth. We can coach you through getting set up, help you get your first campaign out, or handle it all for you. Three tips in less than three minutes: Download our tips for Designing the Perfect Mobile-Ready Email (.pdf) Try Constant Contact, or ask us for a tour! Constant Contact News For Email Marketing you can trust.
Online Marketing Tutorials
Click the YouTube logo in the upper right corner of the website for more educational videos. Are you ready to try Constant Contact? Ask us for a personalized tour! Constant Contact News For Email Marketing you can trust.
Citrix SaaS Advisor
The popular Citrix family of products are now available from The Bookworm Virtual Assistant Services! We would love to take you on a tour of these products so you can see for yourself how they will enable you and your business or non-profit work smarter, not harder. Contact us by email at info@bookwormstcloud.com and request a demonstration or more information. Contact us for more information on any of these products or product categories, and look for more detail on each of these products in days to come! Collaboration Tools GoToMeeting GoToWebinar GoToTraining Podio Aud
Constant Contact Certified
The Bookworm is a Certified member of the Constant Contact Solution Provider Program, with over 20 years experience working with the Constant Contact Toolkit. You may think of Constant Contact as the leader in Email Marketing but they have become so much more than that. From social media marketing to tools that allow you to collect online payments and registrations, they are the source for online marketing tools designed to be a one-stop shop for small business owners. Constant Contact makes it easy for you to grow your business. What’s even better is that they have packaged their prod