Social Media Management Tools

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Posting to social media can be sooooo time consuming. Twitter only allows so many characters, images might not display the same in different accounts, links show up differently, it’s not easy to cross-post quickly and make messages effective.

Often my clients end up ignoring one channel in favor of another, so they miss people. I have several clients who are now using social media management tools, so when I saw this article reviewing some of the top tools, I thought it was worth sharing.

 

Newsletter project

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While working on a different project for a client I noticed they were producing a regular newsletter in a terribly inefficient manner. Each issue was taking weeks to prepare and mail and the design and results were not reflecting the time and energy they were putting into it.

I suggested they let me take over one issue and after that I was given the job of managing their newsletter.

In addition to the print issue I set up a process for cross-posting newsletter content to their blog, website and social media. After a few issues I was able to train them to do it themselves.

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