Return on Investment. Those magical words that tell you what something is worth. That "investment" word usually applies to costs which includes your time. In my opinion, you should take advantage of any possibility to reach a broad audience with your message - as long as you can afford it. Marke

Consider content marketing in everything you do online. Did that sentence just send you into a panic? Relax, it's not that hard. Even the most experienced marketer needs a reminder once in a while, and tips are always helpful! Here are a few of my own: Have you visited a site where the top post

If you can’t tell me what you do in 15 seconds, I’m not buying, I’m not investing, and I’m not interested.  Building a message map can help you pitch anything (a product, service, company, or idea) in as little as 15 seconds. A message map is the visual display of your idea on one page. It

Infographics do more than tell data and statistics. They tell a visual story about an important topic. Though concise and simple, infographics are filled with valuable information that is presented in a user-friendly and easy-to-recall layout. In fact, infographic search interest on Google incre

Infographics have been around for thousands of years, we've just called them by different names. Infographics are another attempt to explain and present the world around them through a combination of words and visual representations. From primitive cave paintings to Egyptian hieroglyphs, histor

Video marketing has changed the way businesses create multimedia content. From boring infomercials and sales gimmicks, businesses have shifted to creative and engaging videos.  In a survey of over 600 marketing professionals, 93% of them used video for marketing and communications! If you al

When properly harnessed, technology has the ability to change lives for the better. In fact, its impact extends far into the business arena — to the extent that technology has the potential to make or break most businesses; this is especially true for small businesses. Does this mean that tech

Try this tool to clean up your inbox. A clean inbox, checking email less frequently, and taking action on each email you receive are keys to a more productive day! Visit the web tool unroll.me Sign up using your email address unroll.me will search for all subscriptions attributed to that

Ask yourself What would it mean to you if you could save more time, and be more productive? How would you life and business change as a result of having more time and more energy to accomplish your goals? Imagine, how would you feel right now if you actually had more free time to do the

You can't make employees more accountable, but being a great leader and manager will naturally result in a higher level of accountability among your team. Source: Why You’ll Never Make Your Employees Accountable

By Armela Escalona When we fail to resist behaviors, they become habits. Habits can be good or bad, chronic or temporary. In many cases, they are the cause of decline in our productivity. When we develop destructive behaviors, they make us do unnecessary things that waste precious time. We lose

By Rieva Lesonsky Are you an organizationally challenged small business owner? These 6 steps to getting organized will help you get a grip. One of my biggest challenges as a small business owner is getting organized—it’s something I’m always trying to get better at. Apparently, I’m not

SCORE, the nation's largest network of volunteer, expert business mentors, has gathered statistics on popular small business technology, such as mobile tools and the cloud, while revealing a need for improvement in customer relationship management (CRM) and data security. Mobile technology is

By Nicky Tatley Owning Owning a small business is not easy when you’re constantly in the shadow of major chains and online retail giants – but there are some perks to being petite. The trick is to take advantage of what your bigger rivals can’t achieve. Here are eight ways a small business

Do you love the job that you do, or is it just ‘okay’? If you’ve been working in the same profession, or job, for 10 years or more, it’s likely that you’ve become a little bored or disillusioned with certain aspects of it, and maybe your output is no longer your best. Often we continue to

There comes a time in every successful startup company where you have tooutsource work. As a business owner, you know that your time is valuable, and it should be spent doing the important things you excel at. Don’t get me wrong, every part of running a business is important, no matter how small-

You probably don't experience slow days too often, but when you do, you'll want to make the most of that time. With help from Mark Strong, a life, career and executive coach based in New York, Teri Hockett, the chief executive of What’s For Work?, a career site for women, Lynn Taylor, a nation

Microsoft's Office 365 cloud software has become a wildly popular alternative to Microsoft Office. Office 365 is a little unusual in that it is cloud software and you install it on your PC or Mac, to give you the best of all worlds. As you or your company keeps paying for it, Microsoft automatic

Many solopreneurs and even big time CEOs feel inundated with “to do” lists and deadlines. Do you think you need an assistant? Answer these four questions: Do you often feel that you need more “day” at the end of your workday? Do you avoid certain tasks or make excuses for why they r

I read an article recently that claims "cold calling is dead". I'm one of those people who reads the comments at the end of the articles. In this article, one person commented "The only way a cold call will work is if you have something they want or need." I've never worked with a company with

Landing pages are any location on the internet that a web visitor can "land on". In their purest form they are independent web pages and the only way on is to have the direct link (from an email, text or other communication) and the only way off is to interact with some kind of call to action -

I was thrilled to see this list of 10 Qualities in Entrepreneur magazine. Excerpted from Shelby Larson's book, Moonlighting on the Internet, they define our business model. Reliability Accuracy Integrity Kind and friendly personality Resourcefulness An “ideas” person Hel

If you own a sandwich shop your competition is pretty clear. But if you sell services it gets a little fuzzy. Depending on your market area, you may have a few direct competitors: other electronics repair shops like yours, a fair number of auto mechanics offering similar services, a few pet groom