A Beginner’s Guide to Infographics

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Infographic created for a client to outline the benefits of their product
This infographic was created for a client to outline the benefits of their product.

Infographics have been around for thousands of years, we’ve just called them by different names. Infographics are another attempt to explain and present the world around them through a combination of words and visual representations. From primitive cave paintings to Egyptian hieroglyphs, history shows us that human beings are visual creatures by nature.

We know infographics as a fun and quick way to digest and absorb information without a ton of heavy reading, and this is very valuable (and necessary) way to reach today’s markets. Here are a few ways you can use infographics to convey your message:

  1. Statistical Infographics – Perhaps the most common form of infographics, statistical infographics focus on the presentation of numerical data with graphs, tables, and charts. This is often used when you want to communicate figures without information overload. They’re perfect for survey results, business reports, and other statistic-based data. Use this when you want to make facts and metrics more interesting to read and data-driven arguments easier to understand.
  2. Timeline Infographics – Timeline infographics focus on telling a story over a period of time. They are useful for when you want to incorporate multiple data points spread out in chronological order. Timelines can be used for everything from the history of your brand to the development of a trend over time.
  3. Flowchart Infographics – As the name suggests, flowchart infographics are used to show a flow or process. This can be presented in either a linear or branching sequence. Flowcharts can help readers visualize a step-by-step process. Whether it’s creating a product or presenting a system, this type of infographics can simplify methods for the reader.
  4. Geographic Infographics – Essentially, geographic infographics are perfect for location-centric data. Marketers often use maps to highlight places and statistics for each area. This gives the readers a wider overview of the topic. Combining geographic-based information with key data sets can increase the impact of your information.
  5. Comparison Infographics – Comparison infographics are used when you want to compare and contrast two different things. This can cover a wide range of topics from smartphones to politics. A comparison infographic is perfect for when you want to highlight the differences and similarities, pros and cons, or simply be a guide in decision making.
  6. Hierarchical Infographics – This type of visual presentation organizes information in levels. Fundamentally, a hierarchical infographic is meant to compare the different levels while still showing the connection between them. This is commonly represented in a pyramid. However, you can also use an organizational chart to highlight the importance of each level.

In a world where we strive to get information as quickly as possible, infographics can be a powerful tool in your marketing arsenal. The type of infographic you choose will depend on how you want to organize and present your data. An effective infographic needs to be concise, creative, educational, and able to convey a burst of data in an attractive format. Create visual representations that are not only visually appealing but also valuable to your customers. Remember that your content needs to stand out in the sea of infographics floating on the internet!

How many messages could you convey in an infographic? Do you need help putting them together? We would be happy to help!

Read the original article in its entirety with examples: A Beginner’s Guide to Infographics | Pepper Virtual Assistants