Infographics do more than tell data and statistics. They tell a visual story about an important topic. Though concise and simple, infographics are filled with valuable information that is presented in a user-friendly and easy-to-recall layout. In fact, infographic search interest on Google increased nearly nine times more over the span of five years.
Similar to our recommendations for PowerPoint presentations, with infographics “less is more”. Bullet points, short statements and a lot of graphics are the key. But unlike a PowerPoint, you will not be making a presentation using this tool so it needs to “speak” for itself.
When an infographic is done right, your content can communicate complex data.
- Pick the appropriate data visualization for your information – The goal of creating infographics is to give your data a voice and make it interesting to people. Study your data and find the most fitting way to present them. Make use of charts, graphs, and other illustrations to visually present the numbers. It is also important to consider the type of infographic you want to use for your content. Determine the most sensible and effective layout that will get your message across to your readers.
- Keep it simple – Infographics need to be simple in both design and information. When creating your infographic, remember to focus on one topic. Don’t overload it with insignificant data. Your readers want to get the most useful information as quickly as possible and with less effort. Breaking up your data into digestible sizes can also extend your content’s lifespan.
- Be aware of your colors and fonts – Infographics are generally targeted toward a large number of people with the aim to disseminate complex data and dry facts through visually pleasing outputs. An overly designed infographic can make your information more complicated and confusing. It can also be a gateway for miscommunication. Be mindful of your color palette. Make sure that your text can be read against the background. Don’t go crazy and use so many different fonts styles, limit yourself to two font families at most. In addition, use font sizes that are much larger than the standard text articles to put more emphasis and grab the attention of your readers.
- Talk less, visualize more – There is nothing that kills an infographic more than blocks of text. A good infographic is able to tell a story without depending on words too much. Supporting texts are still a part of an infographic, but keep this to a minimum and let the visuals do most of the work.
- Promote it – Now that you have your infographic, you have to get it out there. Leverage your social media platforms by sharing it with your audience. When sharing them on your social media platforms, make sure that it is easily shareable. You can create a simple embed code for it. This will not only make it easier for people to share your content but also gives you more opportunities to gain valuable backlinks.
Infographics are a great way to share important information with people. Its visually pleasing nature not only makes it an interactive way to absorb knowledge but also easy to remember. With this marketing tool, you can reach audiences not accustomed to your industry’s lingo by simplifying your message through visual cues!