Your email subscription list is incredibly valuable and needs to be protected. To make sure your subscribers are engaged, keep these pointers in mind whenever you send an email:
- Content Value
Email marketing is one of the oldest forms of digital marketing. It’s also the type of marketing most used and abused by marketers. Sending too many emails—or emails that don’t matter to your customers—will decrease your subscription list faster that you can hit the “Junk” button.